If you’ve ever struggled to find the right song for your mood, got interrupted by multiple ads between songs, or spent hours building a playlist to pump you up during your daily workout, you’re among the many who are relying on overly complicated, time-consuming, ad-littered music apps.
Fortunately, now there’s Mr.
Claiming to be “the world’s easiest to use music radio app,” Mr., which stands for “music radio,” enables users to choose music based on how they feel or what they’re doing. It really is that easy — simply select one of the provided moods or activities, ranging from Chillout to In Love to Just Woke Up, and enjoy.
Where Did It Start?
The innovative music radio app is the work of Shellanoo Group, the same company behind the popular music streaming and messaging service and Israeli startup Music Messenger, which closed a $30 million funding round earlier this year — only seven months after its initial launch. The company is now valued at more than $100 million.
Mr. was founded by seasoned Internet entrepreneur and Shellanoo board member O.D. Kobo, in an effort to provide music listeners with a streamlined experience. Kobo started Shellanoo alongside partners such as multi-billionaire and owner of England’s soccer team Chelsea Football Club Roman Abramovich, as well as Tiesto, Avicii, David Guetta, Sebastian Ingrosso, Will.I.Am, Ash Pournouri and Gee Roberson manager of Nicki Minaj.
“Our goal is to improve the way we listen to and enjoy music,” Kobo said. “We created a clean, simple platform to listen to music radio, without all the ‘hoopla’. I think Mr. is the simple solution we’ve all been waiting for.”
How Does It Work?
Instead of spending hours building the perfect playlist, or sorting through numerous station selections, Mr. offers a one-tap click to play music radio based on your mood or activity. Users select from the highest quality, hand-picked radio stations in HD audio.
What’s more, users can easily share what they’re listening to with friends, as well as integrate the app with Instagram.
What Makes It Different?
Like its name, Mr. is simple. Today’s top music streaming services typically require a good amount of time, patience and pruning to match your mood (Pandora), or overload of choices (Spotify) or a questionnaire like process to select a station to listen to music (Songza).
Mr. aims to set itself apart by providing an easy-to-use service that is anything but basic. The platform itself is very minimalist and features a circular theme, the title of the song, name of the artist, and share and download buttons, further supporting its goal of being the world’s easiest to use music radio app. Best of all, the service is completely free, with no in-app purchases or annoying banner ads.
“We opted to create a classic feel to listening to music radio, an efficient service, high quality stream, simple and easy to use” Kobo said.
Available for iPhone and Android devices, Mr. has had an impressive 100,000 installs since its release on September 16. If it’s as popular as its music messaging predecessor, the future for Mr. looks bright.
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