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How do content + platform parties make “original talent show”? On September 16th, “Rock Records original singing competition" was officially launched, and it was also a talent show. Being different form TV shows that mainly focused on "classic oldies" and "famous singers", its aim was to discover the …

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admin 2015-09-27 Collect

On September 16th, “Rock Records original singing competition” was officially launched, and it was also a talent show. Being different form TV shows that mainly focused on “classic oldies” and “famous singers”, its aim was to discover the next Li Zongsheng,Luo Ta-you and Emil Wakin Chau and focused on “original”.

The most special thing about the competition is that it was initiated by Rock Records—-one of the most prominent labels of Chinese music business and AliMusic—- an Internet platform that aims to grow to be a world-class music institution in three years. Rock Records has been involved in the industry for 35 years. Duan Zhongtan, general manger of Rock Records, remembered, “Rock Records has discovered many original singers. When the company was founded, there were lots of translated songs in Taiwan, such as Japanese songs and Western songs. College students didn’t listen to Chinese songs, so we felt that we had to sing and write our own songs.”

Duan revealed that focusing on original works was the power for him and the team to operate Rock Records. When he chatted with creative artists, he first asked their plans in the future decade. Even the artists had one or two good songs, it would be hard for them to step further because there were bottlenecks in creation or they would find there was no way out.

When talked about the cooperation with AliMusic, Duan described, “We were like old craftsmen, doing it step by step. AliMusic is very powerful and it will do better on music dissemination and releasing.”

As CMBN knows, the competition has four parts: audition, preliminary, semi-final and final. From September 16thto October 7th, players can log on Xiami Music ““Rock Records original singing competition” channel to upload their works. If approved, the work will be presented on Xiami Music for users and DJs to appreciate. They will select 60 groups of players based on the results from the panel.

The preliminary will be held in Guangzhou Central Station Livehouse. In two week, 60 groups of players will be divided into 4 large groups to PK for four times. Next, 30 groups of excellent original musicians will be selected to participate in the semi-final. They would be divided into 5 teams with 6 groups in each team. Later, 10 groups will be chosen to take part in the final on December 18thand 19th.

What’s the difference between this competition and other musicians’ contests like Netease Could Music show? This one will produce a champion, first runner-up, and second runner up, the winner will receive botha fund and a chance to release Rock Records album. Duan said that the bonus and EP were normal rewards but Rock Records was serious and sincere about it. It was willing to go further with original musicians. Though musicians were not fully mature, the most valuable thing was to continue together.

AliMusic: increase investments on original music

This event also marks Song Ke’s public appearance after he joined AliMusic, and he actively responded to Gao Xiaosong’s debate on “useless big data”.

Song said, “I agree with what Gao had mentioned before. Though big has little relation to creation since creating and talent cannot be solved by 0 or 1, the following problems can be solved by ways of the Internet.”

Song thought that his future role in AliMusic would change from discovering an artist and helping them with album promotion, or providing a platform for all good singers and works. He was thinking about this change every day and the idea was formed two years ago.

“Xiami Music is always helping musicians to realize their dreams on the Internet, and we are putting more efforts on the way to improve the development of original music through Internet.”

Song also recalled the experience when he was a creator at a young age, “I had experience doing original music. At that time, I was not afraid of any difficulty. I was not good at guitar but I was brave. For no one dared to write a song, we raised money and bought guitars and speaker. Then the band was formed. China Culture had brought some of my songs.” He sold the lyric for 60 Yuan and the composition for 80 Yuan, earning a total of 140 Yuan which equaled to two month’s living expense at that time.

Song reveled that many music shows had went to another direction. Popular programs focused on the beauty of classic songs and the charming of famous mentor, but paid little attention to original singers. With only classic songs and famous artists, there was little developmental space for music. He laughed that a “brother” reminded him, “Song, you should notice that you haven’t pay much attention to original works.”

Since the foundation of AliMusic, they have launched lots of projects such as the four old man group Man by “Ren Xianqi, Su Yongkang, Liang Hanwen, Huang Jiaqiang” which imitated Super Band. The group focused on tough and mature man and taste. Though they had released new single, the media criticized them for they had nothing new. But Ren’s central station tickets had sold out, which meant that the influence still exited. We don’t know whether the group will develop smoothly or reach a huge commercial success.

In the former public statement, Gao mentioned the AliMusic would focus on “people” to take measures from the new album90by Wu Mochou to artists like Chen Chusheng, Qiao Renliang to experience Japanese Music Summer Sonic. From Man to the “original music contest —- Xiami Light-searching”, all projects are focused on “people”.

Rock Records is famous for “good song and talented people”. Musicians who are interested in it can send their works to them!

Not long ago, Netease Could Music launched “Ideal Musicians Supporting Plan” to select musicians through collecting musicians’ works, stories, and online voting. Kugou Music also initiated “Star Dream Project” to train star group with O2O methods.

All these illustrated that too many ways and too few good contents required money to invest on music content and original musicians. AliMusic should put next step on “original music content” discovering and promoting, even on “self-made” music content.

 

(Translator: Ellie; Editor: Chuqian Li)

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