Location: Home > BUSINESS > Detail

Pandora buys Ticketfly for $450 million in push to live music The $450 million will contain an equal balance of cash & stock, though the exact price point is subject to certain purchase price adjustments.

wechatimg63
admin 2015-10-08 Collect

The $450 million will contain an equal balance of cash & stock, though the exact price point is subject to certain purchase price adjustments.

Pandora currently has 80 million users and the new integration of Ticketfly will help Pandora’s communication between artists and fans through its Artist Marketing Platform (AMP), which was launched last year as an extra feature on the artist dashboard. Artists will be able to sell tickets immediately for an upcoming show or a tour directly from an ad or their account in between song streams. This should put more money in the pockets of artists who have complained about the per-song payouts of streaming on Pandora.

“This is a game-changer for Pandora – and much more importantly – a game-changer for music,” said Brian McAndrews, chief executive officer at Pandora in a statement. “Over the past 10 years, we have amassed the largest, most engaged audience in streaming music history. With Ticketfly, we will thrill music lovers and lift ticket sales for artists as the most effective marketplace for connecting music makers and fans.”

This continues Pandora’s push to diversify its portfolio beyond just being one of the largest music services. This move gives Pandora leverage to provide better tools to its artists and will help collect better data on its users for their listening patterns and buying patterns for future recommendations.

Pandora acquired Next Big Sound, a data analysis firm, which will help deal with all of the extra data set to come in from this deal.

Review ( 暂无留言 ) Log In

必填

必填,绝不公开

  1. Darrence : 回复

    It’s great to find soonmee so on the ball

Related

Share Article
Review
  • Expo | How was the Good Meimei’s Private Song Project born?
    Dong lucy:Plz add our website to your bo
  • Expo | How was the Good Meimei’s Private Song Project born?
    Am ho:Oh mmy goodness! Impressive ar
  • Expo | How was the Good Meimei’s Private Song Project born?
    Dong lucy:You can add us to your bookmar
  • Expo | How was the Good Meimei’s Private Song Project born?
    Dong lucy:Thanks. Our website digs news
  • Expo | How was the Good Meimei’s Private Song Project born?
    Dong lucy:Thanks for adding us to your b
  • Expo | How was the Good Meimei’s Private Song Project born?
    Dong lucy:Music is always the cool, cool
  • Expo | How was the Good Meimei’s Private Song Project born?
    keo bong da online:Hi there, I discovered your we
  • Expo | How was the Good Meimei’s Private Song Project born?
    Thu hep Am dao:I blog frequently and I genuin
  • Behind the end of "Produce 101", the recruitment of trainees is launching in China
    Dong lucy:The same meaning of that. Our
  • Expo | How was the Good Meimei’s Private Song Project born?
    FlashForge:Wonderful beat ! I wish to app
  • Copyright © 2015 China Music Business News

    京ICP备14034174号-6

    Have An Account, Login Now