Location: Home > NEWS > Detail

Warner inks major distribution pact with China’s Tencent Warner Music is going big in China.

admin 2015-02-28 Collect

Warner Music is going big in China.

The US record label has struck a first-of-its-kind distribution deal with Chinese Internet giant Tencent to manage and promote its music in the potentially massive market.

Tencent will distribute new releases from Warner artists — ranging from Michael Buble to Bruno Mars — through its own QQ streaming service and other legal digital outlets.

Warner Music China will continue its own relationships with mobile carriers in that country.

The partnership is aimed at helping Warner create a legal market in a country where piracy is rampant.

Despite its massive population, China’s digital music market, including streaming services and digital downloads, is estimated at just $70 million this year, according to iiMedia Research.

Tencent is considered the Chinese Google, with a huge search and social media presence.

As part of the deal, Warner artists who are already popular in China, such as Coldplay, will get a promotional boost from Tencent’s mobile and PC-based games and its messaging platform, the companies said.

Separately, Warner, backed by billionaire Len Blavatnik, is acquiring Golden Typhoon’s music catalog, which has rights to popular local artists.

 

Warner Music China represents Mandarin music artists as well as Western stars.

Review ( 暂无留言 ) Log In

必填

必填,绝不公开

Related

Share Article
Review
  • Who will invest in NetEase Cloud Music?
    Mashape Market:I have read this post about 4
  • A Chinese Classical Music Library is Earning Money
    tranquilhairsty8.snack.ws:Thanks for the good writeup. I
  • A lot of challenges facing festivals in China
    董 露茜:Dear, Good Luck!!!
  • The future of live music is promising
    董 露茜:Thank you so much and have a g
  • Jason Dottley's Music Video to Break Record
    Kaley:Gudugudu so-called, mark you,t
  • 1 dead, 20 hurt after tent collapses at Chicago festival
    Idalee:Good post. I study one thing m
  • Adele announces first tour in four years
    Jacki:Bon, bein je crois que l'
  • Russian Collection Societies Consolidate to Ease Royalty Process
    Janaye:Greetings! I know this really
  • Lizhi FM off shelf on Apple Store----Loom Wars in China’s audio market
    Lurraine:Great goals! Yes, dance (espec
  • SoundCloud sued for copyright infringement by PRS for music
    Lotta:Most excellent tip. Those dot
  • Copyright © 2015 China Music Business News

    京ICP备14034174号-6

    Have An Account, Login Now