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ModernSky invests in “Pogo Live” app to expand live music service Today, the Wechat official account of ModernSky announced their strategic investment to “Pogo Live”, a China live music IntServ App.

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Today, the Wechat official account of ModernSky announced their strategic investment to “Pogo Live”, a China live music IntServ App. ModernSky will cooperate with United SX Music Communications (the producer of Pogo Live, another English name is Visible Influence) to establish the largest platform of online live music service in China. However, either has released any information about the proportion of trading asset or stake arrangement. (For more information, please read The Story of Li Zhiming— Founder of Pogo: The Stance of Starting Music Business.)

At the end of 2013, Pogo–produced by United SX-Music– made its debut. Currently, it covers almost one hundred cities in China mainland and reaches more than 500 performance sites, 400 bands/artists, and more than 10,000 shows. Through Pogo, music fans can find detailed information about artists and shows as well as contact to the website directly. There have been several reversions from show information inquires and social functions to video and e-commerce after Pogo entering into the market. The wide coverage of music industry made it possible to meet the needs of live music consumers and it also becomes a large online gathering platform for them.

Li Zhiming, the founder of Pogo, has engaged in media industry and was a music enterprise consultant before. He later entered into Fanfou (a Chinese miroblog company) and Meituan (one of China’s largest group purchase app), as well as worked with Very Drama.com and independent podcast Midnight Talks to start a drama community. He has went through the magnificent changes of internet industrial. In 2013, out of the deep love for music, he joined independent label United SX-Music dedicating to the O2O music performance app. After trials and tests, Pogo gradually improved its function, which helps to win a group of determined fans and arise the attention of music industry and capital market.

(Shen Lihui, CEO and Founder of  ModernSky)

Referring to the investment, Shen Lihui, the founder of ModernSky, said that as for a culture-based company, the layout of mobile internet was very important. They chose Pogo because their users—mostly young people who love music— overlapped a lot.”In the Internet age, it is significant to create tools, social networks as well as to make precise decisions. As major labels are aiming at winning billions of users, what we want to do is to attract people with similar hobbies and interests together.”  

The CEO of  United SX-Music told China Music Business News: “United SX-Music has always trying for the multiple values of music and using different ways to communicate with fans. This is the reason why we are doing musical books, movies and documentaries, and why we are working at ‘the Sound of Xity’(international rock music platform). Also, the purpose of Pope is to further develop live music and its culture for music lovers. We hope that it can add wings to the dream of ModernSky.”

When Li recalled the first time when he met Shen in 2002, he said:” I was a young journalist at that time, and travelled long distance to meet him at a basement in Huayuancun, Beijing. This was where SX-Music located and they were doing alternative music. I love the company at the first sight and compared them to 4AD in the UK. But Shen said that he wanted his company to be like Virgin that involved in every industry from music to airplane rather than 4AD. This was quite ambitious. However, after years of challenges and difficulties, it has proved its potential which impressed me a lot.”

Although ModernSky is doing quite well, Li described it as a company that working hard to survive in fierce competitions. In the transitional period of internet era, he believed that their company values will make difference in cooperating with Pogo and they are well prepared to face all kinds of challenges.

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