Since Gao Xiaosong (Chairman of Ali Music) mentioned about creating a new platform, there has not been many activities of Ali Music. Lately, according to the news, Ali Music is trying to combine user behavior data, social networking data and news on its platform to estimate which musicians are possibly to become superstar.
Engineers from Ali Music explain, “We use word2vector to cluster keywords, combined with primitiveandderivedfeaturessuch asreposts and likes, and use gbdt to estimate and analyze. We try to find next TFboy hidden in the mass.”
Though big data has little effect on artistic producing, it plays an important role in musician marketing and promoting. Spotify also used big data to discover Ed Sheeran, thus helping to promote him to larger market. Therefore, Ali Music’s preference for big data might connects to new musician service platform.
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