On October 12th, VFine Music, a music licensing platform, announced a strategic partnership with South Korean conglomerate SWM. The two companies will work together on the wholesale distribution of Korean drama OSTs and background music in China. They will cooperate in the licensing, procurement, and customization of these copyrights as well as the monitoring, analysis, and protection of the rights after-sales.
VFine Music (formerly V.Fine Music) was founded in 2015. It is a music copyright commercial publishing platform in China, which provides copyright management services. In 2018, it acquired the music business of Douban, including Douban FM and Douban Musicians.
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