On September 18th, cosmetic and skincare startup MixX laboratory received their series pre-A funding of several tens of millions of RMB from venture capital K2VC (险峰旗云). MixX laboratory previously raised money from investors Legendstar (联想之星), Plum Ventures (梅花创投) and Hejun Capital (和君资本).
Investors are quick to recognize the potential of the customer base that MixX caters to, GenZ. They always want to give themselves the best but are also on a tight budget. The company identifies effective ingredients in luxury skincare and cosmetic products and make cheaper versions that still works well.
The brand doesn’t have physical stores and currently operates on Taobao’s Tmall. Their most popular product, Tighten and Brighten Eye Serum, has sold more than 42,000 bottles.
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