On September 9, Zhang Yixing’s studio issued a statement: “Today, Zhang Yixing’s studio and Easy Entertainment have reached a strategic partnership in the entertainment business. The two parties will establish a new team to cooperate in various entertainment areas such as Zhang Yixing’s personal brand building, acting career, merchandising and licensing, and music producing.
The Tencent entertainment has known this news from the CEO of Easy Entertainment Yang Tianzhen that the collaboration between Zhang Yixing’s studio and Easy Entertainment is in the form of a strategic partnership in the entertainment business. The two parties will build a new team together, instead of following the traditional artist/management agency model.
According to the company’s official website, Easy Entertainment, the first Entertainment company in China to provide customized services. Founded by Lu Yao, Yang Siwei, Chen Jie and Chen Jiaying on February 16, 2014. Easy Entertainment brings together a wide range of industry participants such as actors, directors, screenwriters, and seamlessly connects all parts of the supply chain from film and television production to marketing by signing comprehensive full service management contracts with these participants.
Translated by Meiling Liu
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