Location: Home > BUSINESS > Detail

Netease Cloud Music launches partnership with Taiwanese label HIM International Music In brief, this deal is good for both parties.

19
admin 2018-03-06 Collect

Last week, Taiwanese record label HIM International Music released a statement saying that the licensing agreement between the company and Xiami Music has been outdated, and the counterparts were not renewing the partnership. Instead, HIM said that it has already reached a new agreement with Netease Cloud Music, which now is a Top 3 music streaming service in China.

HIM, owns some of the most influential artists in both Taiwan and China mainland, is the biggest native record label in Taiwan. As to Netease Cloud Music, it’s another big move after this February when National Copyright Administration (NCA) interfered into the beef between Netease and TME, and eventually pushed them forward to an agreement. With that deal, TME agreed to authorize some tracks it held to Netease, and opened the auth to other third parties. Now with the new deal, Netease would have more tracks than ever, and its ability to compete would be strengthened without doubt.

In November, Netease said that it’d reached the 400 million users, and its data keeps boosting after that. Based on a report from third party research agency Questmobile, its Retention Rates in 30 days topped others in the whole industry in January. Also, Netease Cloud Music is a Top 10 App among top-tier cities, and the Number 1 App among second-tier cities.

Launched in 1999, HIM nowadays is the biggest label in Taiwan. At the turn of the century, HIM signed with S.H.E, which turned out as one of the most popular female groups in China. Since then, HIM has been like a superstars-making machine, and artists like Yoga Lin keep setting the whole industry off constantly.

As to HIM, the deal means a lot too.

Firstly, HIM needs a qualified partner to promote itself, which especially is important when it comes to the promotion of new artists. With the 400 millions users and various data, Netease Cloud Music could help HIM find and match its targeting users based on different needs, and then convert them into potential customers. Meanwhile, HIM can bid a better price for itself as soon as the current deal expires.

Still, the partnership isn’t only limited to copyrights. According to the joint statement, the two parties also would conduct in-dept cooperation. Earlier last year, Netease Cloud Music launched a project to help indie artists promote their works. With the new partnership, this company could get more mature experience on artists development.

In brief, this deal is good for both parties.

Review ( 暂无留言 ) Log In

必填

必填,绝不公开

Related

Share Article
Review
  • Who will invest in NetEase Cloud Music?
    Mashape Market:I have read this post about 4
  • A Chinese Classical Music Library is Earning Money
    tranquilhairsty8.snack.ws:Thanks for the good writeup. I
  • A lot of challenges facing festivals in China
    董 露茜:Dear, Good Luck!!!
  • The future of live music is promising
    董 露茜:Thank you so much and have a g
  • Jason Dottley's Music Video to Break Record
    Kaley:Gudugudu so-called, mark you,t
  • 1 dead, 20 hurt after tent collapses at Chicago festival
    Idalee:Good post. I study one thing m
  • Adele announces first tour in four years
    Jacki:Bon, bein je crois que l'
  • Russian Collection Societies Consolidate to Ease Royalty Process
    Janaye:Greetings! I know this really
  • Lizhi FM off shelf on Apple Store----Loom Wars in China’s audio market
    Lurraine:Great goals! Yes, dance (espec
  • SoundCloud sued for copyright infringement by PRS for music
    Lotta:Most excellent tip. Those dot
  • Copyright © 2015 China Music Business News

    京ICP备14034174号-6

    Have An Account, Login Now