January 11, 2017 – Beijing, China – BBDO opens its in-house music production facility in Beijing, BBDO|Syn Studio. Operated in collaboration with renowned music production company Syn, the studio comprises of a recording facility with a full time engineer and production staff inside BBDO Beijing’s offices, as BBDO’s extension of capability to meet clients’ increasing needs.
The BBDO|Syn studio will provide a full service music solution to BBDO’s clients from music composition, arranging, recording, mixing to orchestration, music supervision, sound design and rights management by leveraging Syn’s global network of offices and talent in Japan and the US.
Over the past 2 years, Syn have been working on many of BBDO China’s projects, creating ambitious and memorable soundtracks for Mercedes-Benz Brand Campaign China, Dove Chocolate’s ‘Rhythm of her Heart’ mini-musical, Doublemint’s ‘Story of QQ and JJ’, to name just a few.
“We know how important music is in creating the most memorable work, yet many clients and creatives still leave it as an afterthought on productions. By creating a music production facility of such calibre that sits within the creative department, we intend not only to improve the standard of work for all our clients with more efficient and early dialogue between creative and music, but also to educate and nurture the broader musical tastes of clients and staff alike”, said Arthur Tsang, Chief Creative Officer of BBDO Beijing.
At the opening ceremony, BBDO|Syn Studio launched with a live mix session where guests witnessed and participated in the creation of a well-known song using stems recorded all over the world and mixed with participation by the guests at the BBDO Beijing facility.
“It will be an amazing demonstration of not only what we can do within BBDO|Syn Studio, but also the power of leveraging our combined skills and network of talent. We are very comfortable recording and mixing music all over the world and the BBDO|Syn Studio opens the door to many new possibilities.” said Nick Wood, Co-founder and Creative Director of Syn.
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